PENGARUH PHYSICAL EVIDENCE DAN REPURCHASE TERHADAP LOYALITAS PELANGGAN PADA KEDAI KOPIIN KOTA BANDUNG
Keywords:
Physical Evidence, Repurchase, Customer Loyality
Abstract
The research objective aims to determine the effect of physical evidence and repurchase on customer loyalty at Kedai Kopiin Bandung City. The approach in this research is the descriptive and associative approach. The population in this study was 93 consumers of Kedai Kopiin. The data collection technique in this study used questionnaire. The analysis method uses multiple linear regression analysis, in addition, validity and reliability testing are also carried out. Based on the results of the study, it shows that there is a very good influence partially or simultaneously on the variables of physical evidence and repurchase on customer loyalty
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Peter, J., & Olson, J. (2013). Perilaku Konsumen dan Strategi Pemasaran 2 (E9). Jakarta: Salemba Empat.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing 17e. England: Pearson Education.
Ferdinand, A. (2014). Metode Penelitian Manajemen 5th ed. Semarang: Seri Pustaka.
Kotler, P., & Keller, K. (2016). Marketing Managemen, 15th Edition, New Jersey: Pearson Education.
Sangadji, E., & Sopiah. (2013). Perilaku Konsumen, Pendekatan Praktis Disetari Himpunan Jurnal Penelitian. Yogyakarta: Andi Offset.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Notoatmodjo, S. (2018). Metodologi Penelitian Kesehatan Edisi 2018 Cetakan Ke 3 . Jakarta: Rineka Cipta.
Published
2023-11-27
How to Cite
Jiehan Firdaus Mahland. (2023). PENGARUH PHYSICAL EVIDENCE DAN REPURCHASE TERHADAP LOYALITAS PELANGGAN PADA KEDAI KOPIIN KOTA BANDUNG. Jurnal Ilmiah Mahasiswa, 1(1), 99-109. Retrieved from http://45.118.112.109/ojspasim/index.php/jurnalilmiahmahasiswa/article/view/316
Section
Articles
