MALE GAZE DAN KONTROL PATRIARKI ATAS KECANTIKAN DAN TUBUH PEREMPUAN DALAM TIGA CERPEN REMAJA: CANTIK, MISTERI POLAROID DAN KISAH SEORANG PEREMPUAN YANG MENGGUNAKAN TUBUHNYA UNTUK MENDAPATKAN CINTA
Abstract
ABSTRACT
The construction of women's bodies and beauty has become a demand and necessity imposed by patriarchal culture, particularly in the entertainment industry. In three short stories for young adults—“Cantik” by Katanieke, “Misteri Polaroid” by Intan Paramadhita, and “Kisah Seorang Perempuan yang Menggunakan Tubuhnya untuk Mendapatkan Cinta” by Primadita Rahma—the idealization of women's bodies and beauty is explored. This ideal beauty, characterized by a slim, tall figure with fair skin, is dictated by patriarchal norms that pressure women to conform to these standards. Bartky (1997) argues that the standards of femininity, including physical appearance, body language, and behavior, are perpetuated by patriarchal power. Women are required to self-discipline according to these norms to achieve the 'ideal' body and beauty. Media and technology reinforce this control by promoting an 'ideal' body image. These three short stories depict how women are confronted with societal pressure to display their bodies and beauty according to patriarchal standards.
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